HappyHQ helps Hudl Shape the Future of Agency Culture

The go-to agency buddy in your back pocket.

The Challenge:

Hudl is the newly launched go-to community for ambitious young talent in advertising, creating a space where individuals can connect, grow, and thrive.

With Gen Z set to comprise 33% of the UK workforce by 2033, this generation will redefine how we work, so it’s time for agencies to invest in their futures.

As part of its launch, Hudl partnered with HappyHQ to design and deliver a six-week course tailored for new or aspiring managers and culture champions, addressing the unique challenges faced by Gen Z in agency environments.

Deliverables:

The Course: Unleash Your Cultural Potential: Transform Your Workplace in Six Weeks

Six pre-recorded course sessions with visual presentations
Explainer videos and practical exercises
Toolkits and access to a learning group
Three culture clinic drop-ins with HappyHQ
A comprehensive Culture Playbook upon course delivery

Outcomes:

Through the self-paced course, Hudl community will:

💡 Gain actionable strategies to build a people-first culture

🤝 Learn how to create a supportive and collaborative work environment

📈 Understand what it takes to be a supportive manager to grow and develop the team

🌱 Develop leadership skills that inspire, motivate and nurture a positive work culture

🧠 Prioritise mental health and well-being in the workplace

Claire Ashdown
Founder, Hudl

“Hudl is all about empowering the next generation of agency talent with leadership skills to transform agency culture. Our six-week course, designed with HappyHQ, has been hugely valuable to our cohorts, providing practical tools, mentorship, and inspiration. We’re excited to enrol even more students next year and continue driving positive change across the industry.”

What course attendees said:

"Having worked in-house and as a freelancer across multiple agencies, roles, and departments, I’ve seen firsthand how vital a strong agency culture is to creating a thriving work environment - and how much it impacts the quality of work delivered to clients. This course was packed with actionable strategies to build a more supportive workplace. From understanding culture mapping to leading with empathy, it’s given me a solid foundation to enhance my management style and drive better results.”

Becky Irwin

Account & New Business Director, Creative Agency

"As someone who often navigates tricky client conversations, this course was invaluable in helping me approach them with clarity and empathy. Having everything under one roof - training, coaching, and inspirational webinars - made it so practical, especially with the self-paced format. It’s something I know I’ll keep referring back to whenever I need it, which has made a real difference in how I work and support my team."

Emma Porter

Business Development Manager, Marketing Agency

"Balancing multiple projects, managing colleagues, and meeting client demands often means professional development takes a backseat. This course has been a brilliant opportunity to step back and reflect on how I approach team management and contribute to a supportive agency culture. It’s helped me ensure that culture stays at the heart of everything we do, creating a better work environment for everyone I collaborate with. The practical insights and resources from Hudl and HappyHQ have been invaluable in making this shift."

Georgia Gale

Senior Account Manager, Creative Agency