Sunshine: Stronger leadership alignment, more effective conversations

A working session and coaching programme with Sunshine's senior leadership team, focused on how they operate, communicate and lead together as the business grows.

The challenge

Sunshine had a strong leadership team and a growing, ambitious agency.

As the business scaled, the pressure on that team increased. More decisions, more complexity, more reliance on the SLT to operate as a joined-up unit rather than a group of strong individuals.

There were moments where things slowed down or became harder than they needed to be. Conversations didn’t always happen early enough. Decisions weren’t always clear or followed through. Pressure showed up differently across the team.

The opportunity was consistency. How the SLT showed up, challenged each other and led the business day to day.

What we delivered

A combined SLT working session and 1:1 coaching programme, designed around the team’s real dynamics and live business challenges.

SLT working session (full day, in person)

Positioned as a working session, not training. Focused on how the team operates together in practice.

Sessions covered:

The day included a full SLT effectiveness diagnostic covering commercial, operational and relational health. Exploration of how behaviour shifts under pressure. Live issue triage using real business challenges. Feedback frameworks and challenge techniques. Clear SLT operating principles and individual commitments going forward.

Everything was built around real scenarios, not hypothetical discussion.

1:1 leadership coaching

Follow-up coaching with individual SLT members to embed the work.
Focused on:

What changed

The biggest shift wasn’t knowledge. It was behaviour.

The SLT became more direct and more consistent in how they operated together. Issues were raised earlier. Conversations were clearer. Decisions were more defined and followed through.

Leaders became more aware of how they show up under pressure, and more considered about how they communicate in those moments.

There was also stronger alignment across the team. Less working around each other, more working as a collective leadership group.

The coaching meant this didn’t stay as a one-off session. It translated into ongoing changes in how the team leads the business.

In their words

"We knew we were a strong team, but HappyHQ's SLT reset and training day showed us exactly where the gaps were. How we were making decisions, how ownership was being shared, where we were avoiding the harder conversations. It gave us a way into the work that was practical from the start. It's already made a huge difference to how we handle conversations as a leadership team. We're clearer, quicker and more aligned."