About Us

People First.
Always.

We build strong cultures, and the leaders and teams who sustain them. Culture strategy, leadership development, communication training and the people who’ve been in the room when it mattered most.

Culture is easy to talk about. Building one that holds under pressure is harder.

That’s the work we do. With agencies and in-house teams who want to understand what their culture is made of, develop the leaders who carry it, and communicate in a way that people listen to, trust and act on.
Why we started

We started HappyHQ because we'd both seen what happens when culture is treated as a side project.

It shows up in how people lead, how they communicate, and whether the good stuff holds when things get hard. We help organisations do that work properly, in a way that sticks.

Our core offer covers culture strategy and mapping, values and mission work, manager and leadership development, communication training and offsites and team experiences. When a brief calls for something more specific, we bring in the Collective.

The Team

Meet the Co-Founders

Janine Jacobs

Janine Jacobs is the co-founder of HappyHQ, where she helps companies turn good culture intentions into confident teams and clear ways of working. She brings over 15 years leading high-performing teams and held director-level communications roles in international agencies working with global brands. She now specialises in culture strategy, values in practice, and leadership communication, helping companies grow sustainably from the inside out.

Francesca O'Connor

Francesca O’Connor is Co-Founder of HappyHQ, where she helps leaders and teams communicate with confidence and real impact when it counts. With a background in global PR agencies, she built her career in high-pressure environments. Her work focuses on helping people show up well in the moments that matter. She delivered a TEDx talk on ‘The Brilliance Bias

Meet the wider team

Kevin O'Connor

Head of Communications

Kevin O’Connor is Head of Communications at HappyHQ, where he also leads our internal and change communications offering.

Kevin started out as a national newspaper journalist, rising to Duty Editor of The Sun’s digital operation before moving into corporate comms at Deutsche Bank, BAT and AstraZeneca.

At HappyHQ, Kevin brings his newsroom instinct to the everyday rhythm of comms and delivers the work that guides companies and their people through change and transformation.

Tina Wilson

Head of Operations

Tina Wilson is Head of Operations at HappyHQ and has more than 30 years’ experience supporting businesses and senior leaders. She is also the founder of Ask Tina, her award-winning business support consultancy and was named Virtual Assistant of the Year in the Central England Prestige Awards 2026.

Tina sits across the operational side of HappyHQ, creating the structure and rhythm that allow the team to focus on clients, culture and growth.

The HappyHQ Collective

When the brief needs something more specific, we know exactly who to call.

Culture work surfaces all kinds of things. A founder navigating a sale. An established business managing a restructure. A leadership team that has lost its way. A brand going through change that its people don’t yet understand. A creative team that has lost its nerve. A leader carrying too much.

We’ve brought together a small group of people who’ve been in those rooms. Different specialisms. The same belief: that practical, human support, from people who’ve done it, changes things.

Nickii Gray
Former agency CEO
Kevin O’Connor
Change and internal comms
Ad Davies
High Performance Coach
Tacita Small
HR and People Leadership
Celia Venables
PR and brand comms
Ellen C Scott
Working on Purpose
Ottilie Ross
Creative Director

HappyHQ's Core Values

Health before Wealth

Well-being comes before the bottom line. We won’t take on work that compromises our team, and we’d rather do less and do it well than stretch ourselves thin for the sake of it. Happy people do better work. We believe that, and we try to live it.

Radically Transparent

We say what we see. With clients, with each other, and about ourselves. Even when it’s not what people want to hear. Especially then. That includes being honest about our own limitations too. It’s not always comfortable, but it’s always worth it.

Strictly No Jargon

Clear, direct, human. If you need a glossary to understand what we’re saying, we haven’t done our job properly. This goes for our workshops, our proposals, our feedback and our values. Including this one.

Useful on Monday

 If it doesn’t change something practical, it wasn’t worth doing. We take ownership of that. We experiment, we measure, we adapt. And we do what we say we’ll do. Everything we run has to leave people with something they can act on the next day. Not a concept. Not a framework to think about later. Something that moves things forward.

No Brilliant Ars*holes

Talent doesn’t cancel out the damage someone does to the people around them. We’re careful about who we work with and partner with because of it. We’d rather lose the work than compromise the team, and we’d rather say that plainly than pretend it doesn’t matter.


We’re on a mission to guide people-first cultures.

Workplaces where every voice is heard, every person feels valued, and every interaction has impact.

Through a delivery style tailored to your unique needs – not confined by rigid rulebooks – we love nothing more than happy clients (and people).

Ready to do the harder work?

Get in touch to talk through what your organisation needs. Every project starts with a conversation about where you are and what you’re trying to build.

Or email hello@happyhq.co.uk