CULTURE
MAPPING

Know what your culture really feels like. Not just what it says on the website.

You can't fix what you can't see clearly

Most leaders have a sense of their culture. They know the values they talk about and the kind of environment they want to create. But as teams grow, culture becomes harder to read.

Different teams experience things differently. New leaders bring different ways of working. And messages that feel clear at leadership level land very differently elsewhere in the organisation.

Culture mapping makes that visible. It shows what people are experiencing day to day, where things are working well, and where leadership attention will make the biggest difference.

culture-essential themes covered in every audit

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core principles assessed across every organisation we work with

re-audit cycle to track progress and measure what has shifted

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anonymous, so people can share what they honestly think

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"Company culture is complex and it's often a challenge to know exactly where to focus to make the biggest impact. HappyHQ's framework and culture audit pinpointed the changes we needed to make."

Jazmin Gray, People and Culture Manager, Gibsons

Useful on Monday

Insight only becomes useful when it leads to action.

We don’t hand over a report and disappear. Every culture audit ends with clear priorities, a practical direction for leadership, and support to make change stick. The findings are shaped around your organisation and translated into things your team can act on straight away.

The 8 Core Principles

We assess culture using our 8 Core Principles model, which looks at the behaviours and leadership habits that shape how people experience work every day. Rather than treating culture as something abstract, this model focuses on what influences how teams work together.

WELLBEING

Health and wellbeing focused

PURPOSE

Purpose and values driven

COMMUNICATION

Open and collaborative communicators

LEADERSHIP

Clear structure and opportunity

CONNECTION

Genuine, authentic people and friendships

EMPOWERMENT

Flexibility, tools and trust to thrive

APPRECIATION

Strong sense of recognition and value

BELONGING

Inclusivity championed and sense of belonging and pride

How this works

Four steps. A clear picture. A practical direction.

01

Discovery and assessment

We start by understanding how culture is experienced across your organisation. This includes leadership interviews, an all-team culture audit covering 70 culture-essential themes, and an eNPS score. Employees share feedback anonymously, giving everyone a genuine chance to have their say.

02

Culture mapping and insight

Once the information is gathered we look for patterns. Where are teams aligned? Where are experiences different across departments? Where are leadership intentions not landing as expected? We score each of the 8 Core Principles and share findings in a culture report that can be adapted for leadership teams, boards or wider all-hands presentations.

03

Strategy and action planning

Together with your leadership team we translate findings into clear culture priorities. That might mean strengthening leadership habits, improving communication between teams, bringing values into everyday decisions, or clarifying expectations for managers. You leave with a clear sense of where to focus and what needs to shift.

04

Ongoing support and re-audit

Many organisations choose to continue through coaching, leadership sessions or regular check-ins. We re-audit every six months so you can see what has changed, track the impact of your work, and make sure momentum keeps building.

Jazmin Gray

People and Culture Manager
Gibsons

“HappyHQ’s framework and culture audit pinpointed the changes we needed to make and demonstrated all the great things about our culture that we’re now celebrating.”

Why People Love It

What changes, and why it stays changed

01 You see what you couldn't before

The audit captures what people are genuinely experiencing, not just what leaders think is happening. That gap is often the most valuable thing to understand, and it changes how decisions get made.

02 The work is useful on Monday

The culture report isn’t a document that sits in a drawer. It comes with scored priorities, a clear direction and the practical support to start acting on it straight away.

03 Everyone feels heard

Anonymous participation means people share what they honestly think. That honesty creates better data, and it also sends a message to the team that their experience matters.

04 You can see the impact over time

The six-month re-audit means culture doesn’t just become a one-off project. You get a clear before and after, and a way to keep tracking progress as your organisation grows and changes.

Who this is for

Built for leaders who want to know what's really going on

Whether you’re growing quickly, navigating change, bringing teams together or trying to understand the gap between what leadership thinks is happening and what employees are experiencing, this is for you.

What changes

Leaders leave with clarity, not just data

A clear view of how culture is experienced across the organisation
Scores across all 8 Core Principles so you know exactly where to focus
Culture decisions based on evidence, not assumption
A team that feels listened to and involved in shaping change
A practical action plan, not just a report
A baseline to measure against as the organisation evolves

“The HappyHQ approach allowed us to accept and openly address potential blockers, creating a space where an honest exchange is possible. Everyone is able to participate in driving change where necessary.”

Tildey Large, HR Manager, The Halo Group

Ready to see your culture clearly?

Get in touch to talk through what your organisation needs, or to find out more about how the culture audit works.

Or email hello@happyhq.co.uk

CULTURE MAPPING