CULTURE
MAPPING

Know what your culture really feels like. Not just what it says on the website.

You can't fix what you can't see clearly

Most leaders have a sense of their culture. They know the values they talk about and the kind of environment they want to create. But as teams grow, culture becomes harder to read.

Different teams experience things differently. New leaders bring different ways of working. Messages that feel clear at leadership level land very differently elsewhere in the organisation.

Culture mapping makes that visible. It shows what people are experiencing day to day, where things are working well, and where leadership attention will make the biggest difference.

culture-essential themes covered every time we run the tool

0 +

core principles assessed across every organisation

0

eNPS

included every time so you have a benchmark to measure against

When

you need it. Used for re-runs, townhalls, board reports, B Corp and more

"HappyHQ's culture audit pinpointed the changes we needed to make and demonstrated all the great things about our culture that we're now celebrating"

Useful on Monday

Insight only becomes useful when it leads to action.

We don’t hand over a report and disappear. Every run of the HappyHQ Culture Tool ends with clear priorities, a practical direction for leadership, and support to make change stick.

The 8 Core Principles

A framework built around how people experience work every day

Rather than treating culture as something abstract, we assess the behaviours and leadership habits that shape day-to-day experience across eight areas. Each principle is scored, giving you a clear picture of where you’re strong and where attention will make the biggest difference.

The culture wheel shows how your organisation scores across all eight at a glance, and how that picture changes each time you run it.

Wellbeing

Purpose

Communication

Leadership

Connection

Empowerment

Appreciation

Belonging

The difference it makes

Culture change is measurable. Here's what that looks like.

When you run it again, you get a before and after. A clear picture of what has shifted and where to focus next.

Score

Before

After

Wellbeing

65.6%

76%

Purpose

36%

86.9%

Communication

56.2%

79.7%

Leadership

64.6%

65.1%

Connection

84.9%

76.8%

Empowerment

64%

82.1%

Appreciation

44.7%

67.3%

Belonging

61.8%

81.2%

Overall Score

59.9%

First run

76.7%

Six months later

+16.8 percentage points across two runs. Seven of eight principles improved. Purpose showed the biggest shift, from 36% to 86.9%.

ENPS Score

50

Excellent tier

The global average sits in the low 20s. A score of 50 places an organisation in the top tier worldwide.
Employee Net Promoter Score

Included every time. The number that tells you everything.

eNPS asks one simple question: how likely are you to recommend this as a place to work? It gives you a single, comparable number that benchmarks your culture against industry norms and tracks progress each time you run it.

Benchmarks: Below 0 is poor. 0 to 20 needs work. 20 to 40 is good. Above 40 is excellent. The global average across industries sits in the low 20s.

What the report looks like

A scored, visual report. Built for action, not filing.

What we assess

The 8 Core Principles

💙

Wellbeing

People feel supported and can talk openly about pressure.

🌱
Purpose
People understand where you’re going and how values connect to their work.
💬
Communication
Information flows clearly and feedback is genuinely encouraged.

🎯

Leadership
Leaders model the behaviours they expect from others.
🤝
Connection
People feel part of something shared across teams and locations.

Empowerment
People have the clarity and autonomy to make good decisions.

Appreciation
Contribution is recognised and people feel genuinely valued.
🏠
Belonging
People feel included, heard and comfortable contributing ideas.
One tool. Many uses.

The data doesn't stop at the presentation.

Organisations use the HappyHQ Culture Tool for far more than a one-off insight exercise. The data is rich enough to power a whole range of moments across the business.

🎤

Wellbeing
Share findings with the whole team. Show people what was heard and what’s changing as a result.

📊

Board reports
Evidence-based culture data for investors, trustees and board members who want to understand people and organisational health.

🌱

B Corp accreditation
Structured people data that maps directly to B Corp’s employee impact requirements.

🗓

Goals mapping
Use the scored priorities to set people and culture goals for the year, with a clear baseline to measure against.

💬

Internal comms
Turn findings into honest, engaging internal communications that show the business is listening.
🧭
CEO and leadership speeches
Give leaders the data and the narrative to talk about culture with confidence and credibility.
🤝
Culture clubs
Seed team-led culture conversations using the themes and priorities the data surfaces.

📋

Manager briefings
Give managers a clear picture of how their teams are experiencing work, so they know where to focus their energy.
How this works

Four steps. A clear picture. A practical direction.

01

Discovery and assessment

We start by understanding how culture is experienced across your organisation. This includes leadership interviews, an all-team culture audit covering 70 culture-essential themes, and an eNPS score. Employees share feedback anonymously, giving everyone a genuine chance to have their say.

02

Culture mapping and insight

Once the information is gathered we look for patterns. Where are teams aligned? Where are experiences different across departments? Where are leadership intentions not landing as expected? We score each of the 8 Core Principles and share findings in a culture report that can be adapted for leadership teams, boards or wider all-hands presentations.

03

Strategy and action planning
Together with your leadership team we translate findings into clear culture priorities. That might mean strengthening leadership habits, improving communication between teams, bringing values into everyday decisions, or clarifying expectations for managers. You leave with a clear sense of where to focus and what needs to shift.

04

Ongoing support and re-audit

Many organisations choose to continue through coaching, leadership sessions or regular check-ins. We re-audit every six months so you can see what has changed, track the impact of your work, and make sure momentum keeps building.

Why People Love It

What changes, and why it stays changed

01
You see what you couldn't before

The tool captures what people are genuinely experiencing, not just what leaders think is happening. That gap is often the most valuable thing to understand.

02
The work is useful on Monday
The culture report isn’t a document that sits in a drawer. It comes with scored priorities, a clear direction and the practical support to start acting on it straight away.
03
Everyone feels heard
Anonymous participation means people share what they honestly think. That honesty creates better data, and sends a message to the team that their experience matters.
04
You can see the impact over time

Running the tool again when the time is right means culture doesn’t become a one-off project. You get a clear before and after, and a way to keep tracking progress as your organisation grows.

“The HappyHQ approach allowed us to accept and openly address potential blockers, creating a space where an honest exchange is possible. Everyone is able to participate in driving change where necessary.”

Tildey Large, HR Manager, The Halo Group

Who this is for

Built for leaders who want to know what's really going on

Whether you’re growing quickly, navigating change, bringing teams together or trying to understand the gap between what leadership thinks is happening and what employees are experiencing, this is for you.

What changes

Leaders leave with clarity, not just data

Ready to see your culture clearly?

Get in touch to talk through what your organisation needs, or to find out more about how the HappyHQ Culture Tool works.

Or email hello@happyhq.co.uk